führten Lieferungen der Firma Berger (vom 
6. bis 14.11.1911) die Karte allerdings 
zählt, kann man nicht sagen. Diese Liefe 
rungen umfaßten eine Gesamtstückzahl 
von 9.129 Karten, als Verkaufspreise wur 
den -,80 Kronen kalkuliert (dies entspricht 
im Kaufkraftvergleich Nov. 1911 - Nov. 
1983 einem Betrag von S 29,05). 
96 
CARD 
Design: Mela Köhler, around 1911/1912 
Serial number: card no. 370 
Dimensions: 15.3 x 15.4 cm 
Marks: monogrammed MK (front), WW 
mark (back) 
AMAA, Inv. 9121/8 
The calculation book (WWMB 46, p. 1650) 
mentions deliveries of “picture cards” 
by the firms of A. Berger (July 1912) and 
Rosenbaum. An additional note in pencil 
“WeWe hats Mela Köhler” refers to the 
subject. This postcard may be considered 
in this context. 
97 
CARD 
Design: Mela Köhler, around 1911 
Serial number: card no. 425 
Dimensions: 24.1 x 15.6 cm 
Marks: “MELA KOEHLER” (front), back un- 
marked 
AMAA, Inv. K.I. 9121/15 
A calculation book (WWMB 46, p. 1657) 
contains one of the few references that 
help us to identify a specific postcard: 
“Modekarten gross”, with the numbers 
420, 421, 422, 424, 425 and 426. There 
can be no doubt that the above card (no. 
425) belongs to this series. However, it is 
impossible to teil which of the four con- 
signments from Berger (6th - 14th Novem 
ber 1911) the card was in. These consign- 
ments comprised a total of 9,129 cards, 
the retail price of which was calculated in 
November 1911 as 0.80 crowns (this cor- 
responds to S 29,05 today - November 
1983). 
98 
STOFFMUSTER „ERLENZEISIG“ 
Entwurf: Josef Hoffmann, vor 15.4.1911 
Material: Handdruck auf Papier 
Höhe des Motivs: 6,3 cm 
Kennzeichnung: „Erlenzeisig / Desin 20186 
/ 1 Schwarz, 1 Blau, 1 Rot, 1 Gelb / 
4 Modell“ 
Ausführung: 15.4.1911 Verwendung des 
Stoffes 
Archivalien: WWMB 54, S. 522 ÖMAK, 
Handdruck Nr. 290 
In den Unterlagen der WW konnte ich den 
Stoff „Erlenzeisig“ in frühester Verwen 
dung finden - als zweites den Stoff „Heim 
chen“ (WWMB 54, S. 524: 24.4. 1911 
Heimchen 1S/1) 
98 
“ERLENZEISIG” FABRIC PATTERN 
Design: Josef Hoffmann, prior to 15.04.11 
Material(s): hand printed on paper 
Height of motif: 6.3 cm 
Marks: “Erlenzeisig / Desin 20186 / 1 
Schwarz, 1 Blau, 1 Rot, 1 Gelb / 4 Model” 
Production: 15.04.11, use of the fabric 
Records: WWMB 54, p. 522 
AMAA, Block print no. 290 
f 'r 
98 
The “Erlenzeisig” (siskin) fabric is the first 
fabric mentioned in the records of the 
WW: the second is the “Heimchen” 
(cricket) pattem (WWMB 54, p. 524: 
24.04.11 Heimchen 1S/1). 
136