Rural Furniture
After the collapse of the Danube Monarchy in
1918, Austria had to Orient itself more strongly
than betöre to the Alps, which accounted for
well over half of the national territory of the
newly founded republic. This was also reflected
in the design of furniture. In the course of the
construction of new buildings which were nec-
essary for the growing tourism branch, people
repeatedly reflected on the Alpine tradition of
the parlor, which was, however, understood in
a quite modern way by some Contemporary ar-
chitects such as Clemens Holzmeister, Franz
Baumann, and Wilhelm Stigler. After the Sec-
ond World War, such down-to-earth modernity
could even be claimed for the national public
image: At the 1958 World Fair in Brussels,
Austria presented itself with a progressive-
modern pavilion designed by the architect Karl
Schwänzer, which is considered one of the key
buildings of Austrian post-war architecture.
The modernist inferior of the Expo Pavilion,
which included a cinema and a recording Stu
dio, was complemented by a restaurant, whose
furnishings deliberately made reference to the
rustic facilities of parlors in rural alpine inns
and wine taverns-and thus resorted to the
stereotype of a specifically Austrian “cozi-
ness” 1 . In around 1960, Gebrüder Thonet also
incorporated sturdy, solid wood alpine furniture
into their program in Austria, linder the title
Ländlicher Style [Rural Style], the Company
launched a new product line, which included
the L 205 model shown here. 2
1 Cf. Sebastian Hackenschmidt, “Die Möbel aus Karls Schwänzers
Pavillon der Weltausstellung in Brüssel 1958. Eine Spurensuche im
Museum für angewandte Kunst in Wien” in: Ulrike Matzer / Stefan
Oläh (eds.), Karl Schwänzer - Spuren / Traces, Basel 2019, 101-
109.
2 Cf. Gebrüder Thonet Catalog No. W 608 “Ländlicher Stil," ca. 1960.